Jane Iredale

Influencers were gifted the Jane Iredale New Beyond Matte Lip Fixation Lip Stain in exchange for an authentic review on their social channels. The influencers were asked to trial and share with their audiences what they thought of the new lip stains and the looks they created.

Key messages to be shared were that this new Beyond Matte Lip Fixation Lip Stain:

• Create great user generated content of the new products
• Create a buzz on social media about Jane Iredale
• Convey to the influencers and their audiences the key benefits of the new products (long lasting, vegan, cruelty free)

65 influencers received the gifting boxes and created a range of fun video and stills content showing their new matte lip looks and generating social buzz to launch the new products to market.